Superpowers for content and design
The ten runs that turn a subject into something publishable.
The steps
- Which of these you want — Run the house voice extraction first, once, and drop the result into Files — every writing run downstream reads better for it, and it costs six minutes. After that: one subject means a blog post, a topic you want to own means a content cluster, and a rhythm you want to keep means a publishing campaign. The design side produces assets and judgements, never a deployment.
- Create an image — Use it when a visual is the only thing standing between written and published.
**You get** — one image generated in the format you picked, from a proper prompt — subject, composition, light, palette — rather than from your brief verbatim.
**Stays yours** — where it gets used — including the licence question, if the brief borrows a recognisable style.
Run by the **Designer** · ~4 min · sharper with Higgsfield, Canva.
- Create a video — Use it when a short clip would carry the message better than one more static post.
**You get** — a clip generated from a shot prompt that describes motion — camera move, pace — in the format and length you picked, with the model it used named in the report.
**Stays yours** — editing, sound and posting.
Run by the **Designer** · ~9 min · sharper with Video generation (Replicate).
- Write a blog post — Use it when there is one subject worth an article and no evening available to write it.
**You get** — a 900 to 1400 word article researched on the web, opening on the reader's problem rather than on your company, carrying at least three specifics a competitor's article would not have.
**Stays yours** — publishing — unless WordPress is connected and you asked for it to go out.
Run by the **Content Writer** · ~6 min · sharper with WordPress.
- Extract the house voice — Use it when anything else is about to start writing for you at volume.
**You get** — rules someone can follow — sentence length, how the reader is addressed, recurring and banned words, how a text opens and closes — each backed by a quote from your own samples, plus the anti-rules.
**Stays yours** — putting it where the others will find it. Drop the guide into Files and every employee writes from it — this is the highest-leverage run in the catalogue for that reason.
Run by the **Content Writer** · ~6 min.
- Run a publishing campaign — Use it when you want articles to keep arriving without deciding each week what to write.
**You get** — the run planned in the order that earns traffic soonest, the first article written in full immediately, and one scheduled pass per remaining article.
**Stays yours** — reviewing each article. Scheduled passes publish only where WordPress is connected; otherwise they file the article and say so.
Run by the **Content Writer** · ~14 min · sharper with WordPress, Google Analytics.
- Draw a storyboard — Use it when a story has to be seen before it gets made, pitched or budgeted.
**You get** — eight to twelve illustrated panels in the style you picked, framed beat by beat.
**Stays yours** — shooting or animating it.
Run by the **Designer** · ~9 min · sharper with Higgsfield.
- Build a presentation — Use it when you are presenting on a date and the deck does not exist yet.
**You get** — a slide-by-slide deck built from one argument, every headline stating something rather than naming a topic, with speaker notes that say what to say instead of re-reading the slide.
**Stays yours** — delivering it — and a design pass, if the deck has to be beautiful rather than clear.
Run by the **Designer** · ~8 min · sharper with Canva, Google Docs.
- Review a page's design — Use it when a page looks off and you want the defects named rather than a taste debate.
**You get** — hierarchy, type, spacing, contrast and the usually-forgotten states rated P0 to P3, each with the CSS that fixes it — real selectors and values, not advice.
**Stays yours** — shipping the CSS. It says whether it judged the rendered page or the source, which changes what to trust.
Run by the **Designer** · ~8 min · sharper with Anchor Browser.
- Build a brand kit — Use it when the visuals drift because nothing is written down.
**You get** — a palette justified colour by colour with its contrast ratios stated, a real type scale on licensable faces, CSS custom properties for light and dark ready to paste, six sample visuals, and the list of what the brand must never do.
**Stays yours** — enforcing it. The kit is a file, not a lock — nothing stops the next page ignoring it.
Run by the **Designer** · ~10 min · sharper with Canva.
You should see
You can name the one run that produces the thing you were about to make by hand.
The OpenLabor Academy