Superpowers for marketing
The eleven runs that decide what you say, where, and against whom.
The steps
- Which of these you want — Start with the two that set direction — map the competition, then find where the funnel leaks — because everything else here executes a direction. Then pick by horizon: one post today, a month planned, or a launch dated. The two calendar runs look identical and are not: the editorial calendar writes and stops, the 30-day campaign writes and schedules the publishing.
- Make a post, ready to publish — Use it when there is one thing to say today and writing it plus making the visual would otherwise cost you an hour.
**You get** — a caption written to that network's conventions and a visual in its native aspect ratio, readable at thumbnail size.
**Stays yours** — the post itself — unless you asked it to publish and the network is connected.
Run by the **Social Manager** · ~5 min · sharper with Instagram, LinkedIn, X.
- Find a name and its domain — Use it when you are naming a company, a product or a spin-off and want the domain question settled in the same pass.
**You get** — thirty candidates across distinct families — descriptive, evocative, invented, compound — scored on pronounceability and meaning in your market, with availability checked live during the run.
**Stays yours** — buying the domain, and the legal check. Trademark conflicts are flagged, never advised on.
Run by the **CMO** · ~8 min.
- See if AI search cites you — Use it when buyers have started asking an assistant instead of Google, and you do not know whether it names you or a rival.
**You get** — the search bots and the training bots in robots.txt reported separately, 10 to 15 real buyer questions asked to the engines, and a presence rate and share of voice against your competitors — plus what the pages quoted instead of yours do that yours does not.
**Stays yours** — making the fixes, and unblocking a crawler. It reads and scores; it changes nothing on the site.
Run by the **CMO** · ~12 min · sharper with Google Search Console, Firecrawl.
- Run an SEO audit — Use it when you inherited a site, or traffic moved and you need the whole picture before touching anything.
**You get** — on-page, technical and external signals graded A+ to F-, judged against real traffic when Analytics is connected, with the fixes prioritised.
**Stays yours** — making the changes. It grades and prioritises; nothing on the site is edited.
Run by the **Content Writer** · ~6 min · sharper with Google Search Console, Google Analytics, PostHog.
- Map the competition — Use it when a positioning decision, a pricing change or a why-us page is coming.
**You get** — your site against up to five rivals on promise, target, pricing, proof and cadence — plus the angles nobody occupies, and where you are honestly behind.
**Stays yours** — choosing which angle to take.
Run by the **CMO** · ~9 min · sharper with Firecrawl.
- Run a 30-day posting campaign — Use it when the accounts go quiet every time work gets busy, and you want a month that survives that.
**You get** — a 30-day plan built across formats, every post written in full with its visual, posting times justified, and one publishing pass per day scheduled.
**Stays yours** — approving the posts. Publishing only happens on connected networks, and only if you asked for it.
Run by the **Social Manager** · ~15 min · sharper with Instagram, LinkedIn, X.
- Plan a launch — Use it when there is a date, and everything that should have started three weeks before it has not started.
**You get** — thirty days worked backwards from launch day, split into before / the day / after, with every post and email written and launch day planned hour by hour.
**Stays yours** — executing it. Every piece is written; when and where each one goes out stays your call.
Run by the **CMO** · ~10 min · sharper with Instagram, LinkedIn, Gmail, Outlook or AgentMail.
- Write a comparison page — Use it when buyers keep asking how you compare, and the answer engines are quoting somebody else's page.
**You get** — an honest them-vs-us page that says plainly who should choose the competitor — the thing that makes it quotable — with a real question as each heading and the answer in the first sentence under it.
**Stays yours** — publishing it, and keeping it true: a comparison page ages the day the competitor changes their pricing.
Run by the **Content Writer** · ~7 min · sharper with WordPress.
- Audit a social account — Use it when an account has been running long enough to have data, and nobody has read it.
**You get** — what worked measured against the account's stated goal rather than against likes, the pattern behind the top posts stated as a rule someone can follow, and the formats to stop making.
**Stays yours** — stopping them. Naming the formats to drop is the recommendation people quietly skip.
Run by the **Social Manager** · ~8 min · sharper with Instagram, LinkedIn, X.
- Answer your reviews — Use it when reviews are piling up unanswered, and the bad ones are the ones prospects read.
**You get** — a reply to every review, positive ones included, each naming something specific from that review — plus the ones that need a phone call flagged, and repeated complaints named as the operations problem they are.
**Stays yours** — posting them. This produces replies to copy; it never posts to a listing.
Run by the **Support Agent** · ~7 min · sharper with Anchor Browser.
- Find where the funnel leaks — Use it when signups or sales dropped and the step where people leave is not obvious.
**You get** — the funnel walked step by step with the drop measured at each, the biggest leak named, and what to fix first.
**Stays yours** — the fix. It measures and ranks the leaks; changing the page or the flow is a separate run.
Run by the **CMO or Data Analyst** · ~9 min · sharper with Google Analytics, PostHog.
- Distribute every post you publish — Use it when you publish, and then the distribution never happens because it is five small jobs nobody owns.
**You get** — one post per network you ticked, each written in that network's own shape from the one idea in the article worth a post — not the same paragraph pasted three times.
**Stays yours** — the decision to post. It starts in draft, and switching it to publish is one edit you make when you trust it.
Run by the **Social Manager or Content Writer** · ~2 min · sharper with Firecrawl, LinkedIn, X.
You should see
You can name the one run that produces the thing you were about to make by hand.
The OpenLabor Academy