Superpowers for selling
The eight runs that fill a pipeline and move what is already in it.
The steps
- Which of these you want — Sales runs split in two, and picking the wrong half wastes the run. Before the conversation exists — prospect list, account brief, outreach sequence, LinkedIn campaign — you are producing targets and first words. Once it exists — quote chase, objection handbook, sales page review, automation audit — you are producing the thing that unblocks a deal already in motion. None of them contacts anyone: every one hands you written messages and stops.
- Write an outreach sequence — Use it when you have an offer and a list, and nothing written to send them.
**You get** — five emails with their subject lines and send delays, three shorter LinkedIn messages that work if the emails are ignored, and the ten objections this offer attracts with an answer to each.
**Stays yours** — loading the sequence into your sending tool and pressing go. Nothing leaves the building.
Run by the **Sales Rep** · ~7 min · sharper with Instantly, Gmail, Outlook or AgentMail.
- Audit what can be automated — Use it when you are pitching automation work to a prospect and need to arrive with numbers rather than enthusiasm.
**You get** — six to eight automations ranked by value, each costed in hours and euros at a loaded hourly rate, plus a starting pack of two or three and the reason for that order.
**Stays yours** — the commercial conversation — every figure is an order of magnitude to confirm, and the document says so itself.
Run by the **Sales Rep or Founder** · ~9 min.
- Review a sales page — Use it when a page gets traffic and does not convert, and you have read it so many times you can no longer see it.
**You get** — the six levers of influence scored one by one — present, credible or faked — the paragraph where a real buyer stops reading, and the replacement copy section by section.
**Stays yours** — publishing the rewrite. You get replacement copy, not a list of notes about the copy.
Run by the **CMO** · ~7 min.
- Build an account brief — Use it when a real deal is opening and you have a call booked with a company you barely know.
**You get** — who decides and who blocks, the trigger that makes this live this quarter rather than someday, and the opening line — every fact marked with where it was found.
**Stays yours** — the call itself — and keeping the brief current, since a signal found today is stale in a month.
Run by the **Sales Rep** · ~8 min · sharper with LinkedIn, HubSpot, Hunter.
- Chase your open quotes — Use it when quotes are out, nobody has answered, and you do not want to nag the wrong one.
**You get** — a follow-up per quote graduated by how long it has waited — light under a week, naming the silence at two to three weeks, asking for a yes or a no past that — each naming the actual job and amount.
**Stays yours** — sending. The J+3 / J+10 / J+30 passes can be scheduled, but they write, they do not send.
Run by the **Sales Rep** · ~10 min · sharper with Gmail, Outlook or AgentMail, HubSpot, Twilio.
- Run an outreach campaign — Use it when the list, the message and the sending rules live in three different files and none of them is current.
**You get** — one campaign you can open in the product rather than a folder you lose — the qualified people in it, the message written against the signal that qualified them, and the daily cap and channels set as rules instead of intentions.
**Stays yours** — starting it, and the chasing afterwards. The run hands the campaign back ready to send; it does not send, follow up, or read the replies.
Run by the **Sales Rep** · ~14 min · sharper with Hunter, Firecrawl, LinkedIn.
- Build a prospect list — Use it when you need names to work this month and prospecting is the thing that never happens.
**You get** — twenty-five to fifty verified accounts, each with a contact, the observable buying signal that makes it live now, and a one-line opener written from that signal.
**Stays yours** — contacting them. The openers are written; sending them is the outreach sequence, or your own tool.
Run by the **Sales Rep** · ~16 min · sharper with Hunter, Firecrawl, LinkedIn.
- Run a LinkedIn prospecting campaign — Use it when your buyer is on LinkedIn and you want a sequence that does not get the account restricted.
**You get** — qualified profiles, a three-step sequence with what gets personalised at each step, and a daily cap set to protect the account rather than to be optimised away.
**Stays yours** — watching the account. The pace can be scheduled; the judgement about whether it is working cannot.
Run by the **Sales Rep** · ~15 min · needs LinkedIn.
- Build the objection handbook — Use it when the same three answers keep losing deals and nobody has ever written the good ones down.
**You get** — the ten objections this offer really attracts — including the unsaid ones — with the stated version separated from the true one, and a spoken answer to each that concedes what is true first.
**Stays yours** — saying them out loud. It also marks the objections you should not try to overcome.
Run by the **Sales Rep** · ~7 min.
- Follow up on every new lead — Use it when leads arrive faster than anyone answers them, and the ones that go cold went cold in the first hour.
**You get** — a webhook URL to paste into your form, CRM or automation. Every lead that hits it is scored, researched, written a brief, answered in your tone, and logged — one at a time, without anyone opening anything.
**Stays yours** — what it may never do. This one runs unwatched and in your name, so the guardrails you write at setup are the only ones it has.
Run by the **Sales Rep** · ~2 min · sharper with Gmail, Outlook or AgentMail, Firecrawl, Cal.com or Calendly.
- Prep me before every call — Use it when calls land in your diary from a booking link and you open the tab two minutes before, knowing nothing about who is on the other end.
**You get** — a webhook URL to paste into Cal.com or Calendly. Every booking writes a one-screen brief before the call — why they booked in their own words, who they and their company are, the opening line, three questions in the order to ask them, and your standing questions each answered or marked not found.
**Stays yours** — the guardrails, and the call itself. This one runs unwatched and in your name on someone who has already booked you, so what it may never do is only what you wrote at setup.
Run by the **Sales Rep** · ~2 min · sharper with Gmail, Outlook or AgentMail, Firecrawl, LinkedIn.
- Win back every abandoned cart — Use it when carts are abandoned every day and the only recovery anyone has ever shipped is a coupon.
**You get** — one email per cart that answers the reason that basket was left — picked from the objections you listed — instead of discounting until people learn to abandon on purpose.
**Stays yours** — whether a discount is ever on the table, and sending. It starts in draft, and the discount answer starts at never.
Run by the **Sales Rep** · ~2 min · sharper with Gmail, Outlook or AgentMail.
You should see
You can name the one run that produces the thing you were about to make by hand.
The OpenLabor Academy