Your first document: map your competition
In this tutorial we produce a real competitor map for your own company — one finished document, one sitting, nothing to connect.
The steps
- We hire the CMO — Open **Employees → Hire**. The job board lists every role; find the card that says **CMO** and hire it. We are hiring this one and no other — the run we are heading for belongs to this role, and picking a different card ends the lesson early.
The board closes and the CMO appears in your employee list with a name and a face. Notice that it is already there, with no configuration screen in between.
- We tell it who we are — Open the CMO. It lands on **Chat**. Send this message, with your own words in the braces:
> We are {company}, we sell {what you sell} to {who buys it}. Our closest competitor is {competitor}. Nothing to do yet — I'm about to ask you for a competitor map.
The reply comes back in a few seconds and confirms what it understood. Notice that we told it nothing about how to work — only who we are. That context is what the run will read.
- We open the Powers tab — Still inside the CMO, open the **Powers** tab. It shows only the runs this role can perform, so the list is short.
Find **Map the competition** and open it. A form appears with a handful of fields. Notice the line telling you what the run will not do — every run states that before you launch it.
- We fill the form like a brief — Fill the fields with your real situation, not a category. Where it asks who you are, write the same sentence you sent in chat. Where it asks about competitors, name the one you thought of, and any others that come to mind.
Write "cold outreach for French logistics firms under 50 people" rather than "marketing". The specific version is what makes the document yours; this is the step that decides the quality of everything that follows.
- We launch it and leave it alone — Press launch. The run takes about nine minutes.
Close the tab if you want — it keeps going on the server, and it lands in your **Inbox** when it is finished. Notice that nothing asked you to stay. If the page still says it is running after fifteen minutes, the run is queued behind others rather than stuck; it will arrive.
- We read what came back — Open the run from your **Inbox**. What comes back is a document, not a chat reply: your competitors laid out side by side, where each one is positioned, and where the gaps are.
Read the section about your own position first. Notice that it used the company sentence we typed in step two — this is the same document a generic prompt could not have produced.
- We keep it — Save the document to **Files**. It is now on the CMO's desk, and every later run by this employee can read it.
That is the whole loop: hire, brief, run, keep. You now have one real document your company did not have an hour ago, produced by an employee that will remember having made it.
You should see
A competitor map in Files, naming your real competitors and your own position — and a CMO in your employee list that has read it.
If it didn't work
The run came back thin, or generic.
The form was filled with a category rather than a situation. Launch it once more and replace every general word with a specific one — the run costs a few credits and the second one is usually the good one.
The Powers tab shows nothing called Map the competition.
A different role was hired in step one. Powers are filtered to the role, and this run belongs to the CMO — hire the CMO and open its Powers tab.
Nothing arrived in the Inbox.
Open the CMO's Reports tab: a run that never started shows there with its reason, and the most common reason is a workspace with no credits left.
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