Read an A/B test
Significance, verdict, and whether the test says what you think it says.
Run by Data Analyst.
What you fill in
- The numbers
- Both arms: how many saw it, how many converted.
- What were you testing?
- How long did it run?
What happens when you start it
- Check the setup
- Run the statistics
- Test the interpretation
- Publish the deliverable
- PostHog — optional
- Google Analytics — optional
What does "Read an A/B test" do?
You fill in 3 fields — the numbers, what were you testing and how long did it run — and an AI Data Analyst takes it from there: check the setup, run the statistics, test the interpretation, publish the deliverable. You can close the tab — the run continues on the server, and what lands is a finished file in your Content, not a conversation to read back.
Who runs it, and how long does it take?
The AI Data Analyst — hire one and this comes with it, with nothing to install or switch on. A run takes about 5 minutes and you are told when the file lands.
What do I need to connect first?
It works better with PostHog, Google Analytics.
All OpenLabor superpowers